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our fab story

Sarina Freincle is the proud owner of La’Roc Beauty Lash and Brow Lounge in Summerville SC.

She moved to Charleston SC in 2010 with her son for a fresh start.

June 8, 2016, she opened La’Roc Beauty Lash and Brow Lounge on faith, She had no clientele. Since then, she has grown her business to over 300 clients. Sarina has been in and out of the beauty industry since 1989. Enhancing women's beauty & self-empowerment has always been her first love.

She is also the Founder and Executive Director of La’Roc Stars, a non-profit organization working to bring awareness and resources to the low country and throughout S.C. about sex trafficking. 
Sarina has been featured on
Bounce Around Charleston. She also spoke on a panel about her experience as an entrepreneur at the Inaugural Power-filled Woman Conference. She has also gone back to her cosmetology school to speak to women who are in the process of pursuing their careers in the beauty industry. Sarina has expanded her knowledge into formulating and recently added a chemist to further her love of helping women look & feel beautiful. With the guidance of her chemist, Sarina has reformulated her products and has expanded into a skincare line to include a cleanser, toner, serum, exfoliating mask, and an aging backwards night cream (currently in testing more info to come of the release in the 1st qtr 2022) 

Sarina says, her transformation started in 2010 when she took the leap to move to a new city and start a new career. She hopes her journey inspires women to take a chance on themselves and follow their dreams because ANYTHING IS POSSIBLE.

It takes courage to take the leap, DO IT SCARED!

Sarina Freincle
Sarina Freincle Ceator and Owner of La'Roc Beauty
La'Roc Beauty's  Creator Sarina Freincle.
CEO of La'Roc Beauty and La'Roc Enterprises
CEO of La'Roc Beauty and La'Roc Enterprises
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