our fab story

CEO Sarina Freincle.JPG

Sarina Freincle is the proud Founder and CEO of the La'Roc Brands & La’Roc Beauty Lash and Brow Lounge in Summerville SC.

She moved to Charleston SC in 2010 with her son for a fresh start.
On June 8, 2016, she opened La’Roc Beauty Lash and Brow Lounge on faith, and with no clientele. Since then, she has grown her business to servicing over 500 clients. Sarina has been in and out of the beauty industry since 1989. Enhancing women's beauty, self-empowerment, and self-care has always been her first love.
Also the Founder and Executive Director of La’Roc Stars, a non-profit organization working to bring awareness and resources to the low country and throughout S.C. about sex trafficking. 
Sarina has been featured on
Bounce Around Charleston. She also spoke on a panel about her experience as an entrepreneur at the Inaugural Power-filled Woman Conference. She has also gone back to her cosmetology school to speak to women who are in the process of pursuing their careers in the beauty industry.

Sarina was also featured as one of the African American Community Leaders in Charleston, SC for Business Owners by the 
Charleston Metro Chamber of Commerce in February 2022. Sarina has expanded her knowledge into formulating skincare and recently added a chemist to further her love of helping women look & feel beautiful also adding something special for men. With the guidance of her chemist, Sarina has reformulated her products and has expanded into a skincare line to include a cleanser, toner, serum, exfoliating mask, and Gracefully night cream (currently in testing more info to come of the release in the 2nd half of 2022) 

Sarina says, her transformation started in 2010 when she took the leap to move to a new city and start a new career. She hopes her journey inspires women to take a chance on themselves and follow their dreams because ANYTHING IS POSSIBLE.
It takes courage to take the leap, SO DO IT SCARED!