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our fab story


Mission Statement

At La'Roc Beauty, we believe in empowering our clients to look and feel their best through personalized beauty services and self-care products. Our goal is to provide a comfortable and relaxing environment, where our clients can enjoy a premium experience that focuses on quality, safety, and exceptional service.

Sarina Freincle is the proud Founder and CEO of the La'Roc Brands & La’Roc Beauty Lash and Brow Lounge in Summerville, SC.

She moved to Charleston, SC, in 2010 with her son for a fresh start.
On June 8, 2016, she opened La’Roc Beauty Lash and Brow Lounge on faith with no clientele. Since then, she has grown her business to servicing over 500 clients. Sarina has been in and out of the beauty industry since 1989. Enhancing women's beauty, self-empowerment, and self-care has always been her first love.
Also, the Founder and Executive Director of La’Roc Stars, a non-profit organization working to bring awareness and resources to the low country and throughout S.C. about sex trafficking. 
Sarina has been featured on
Bounce Around Charleston. She also spoke on a panel about her experience as an entrepreneur at the Inaugural Power-filled Woman Conference. She has also gone back to her cosmetology school to speak to women who are in the process of pursuing their careers in the beauty industry.

Sarina has been featured as one of the African American Community Leaders in Charleston, SC for Business Owners by the 
Charleston Metro Chamber of Commerce in February 2022. Sarina has expanded her knowledge into formulating skincare and recently added a chemist to further her love of helping women look & feel beautiful, also adding something special for men. Working with our Cosmetic Chemist reformulated our body products and have expanded into a skincare line to include a cleanser, toner, serum, exfoliating mask, and night cream (currently in testing more info to come of the release in the 2nd half of 2023) 

Sarina was the first black woman to run for city council in her city in the 2022 election, her transformation started in 2010 when she leaped to move to a new city and start a new career. She hopes her journey inspires women to take a chance on themselves and follow their dreams because ANYTHING IS POSSIBLE.
It takes courage to leap, SO DO IT SCARED!

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